What is a Digital Agency?

A digital marketing agency is a company who helps you with advertising on Google, Facebook, websites in the Google display network and through your own website.
Digital Agencies brings both graphic design and copywriting together with new technology and modern marketing techniques. The result is a highly creative mix of artistry, science, technology, and determination to fix problems and find solutions in a very fast-changing landscape.

What do digital marketing agencies do?

Search Engine Optimization
Paid Search Advertising
Website Design and Development
Content Marketing
Social Media Marketing
Video Marketing

DIFFERENT TYPES OF AGENCIES

Local Digital Marketing Agencies: 2 to 15 employees

Small shops generally do 2-3 types of the work above and outsource or recommend the rest out. These types of shops will give the most one-on-one attention and give your campaigns the love and care they deserve. They do sometimes lack the resource and expertise needed to make all campaigns work.

Large Digital Marketing Agencies: 15 to 50 employees

They do all the above digital works. Large agencies have more resources and generally, have a good track record of results. Subject matter experts will more than likely work on campaigns only within their given expertise. The only downside to large digital marketing agencies is the price, more overhead and more seasoned employees require more pay. These agencies work with larger companies.

Major Digital Marketing Agencies: 50 + employees

These companies are well staffed and resourced and will work with large companies. They are often very expensive to work with, but you get a very well rounded team to ensure the effectiveness of your campaign.

Other Types of Companies that Sell Digital Marketing Services

Traditional Media Outlets use digital marketing as a new way to generate revenue and outsource overseas or run production centers with entry-level employees.

HOW DO I PICK A DIGITAL MARKETING AGENCY?

Specialty
Finding a digital marketing agency that fits your service or business is a good place to start when looking for an agency to help you with your digital marketing needs.

Budget
Budget is a big one. You want to fund your marketing and digital marketing appropriately. Don’t go with the lowest bid; look for the company that is comfortable with your budget and isn’t tie or overpromising.

Feel
These engagements usually last at least a year. You want to find someone or a company you can get along with.

Results
Always ask for results straight from the reporting source. Make every agency show you the real meaningful results that can relate back to your business or brand campaign.

Take as much time as needed to find the right fit. On average, try to talk to 5 to 8 agencies after doing your initial research. Meet with 3 to 4 and bring in 2 for final pitches and negotiations. Finding a top-rated, global digital innovation firm having specialized in Marketing and designing check out Sherex Design services here.

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