UI and UX design have become such universal terms in the app and website design that it can sometimes be difficult to determine what we’re actually talking about when we use them. While UI or User Interface seems straightforward enough it’s about creating a way for the user to interact with your application
Your company only benefits from applications when the user is successful in using them and that success comes from an intuitive design that anticipates user needs.
UX designers focus on creating products, mobile apps, and web sites by focusing on users and their needs, wants and behaviors to improve their level of satisfaction. To put it in terms of your business, to create a positive user experience for your company’s product, website or mobile app.
1. Good UX design gets you business
As online and mobile touchpoints become ever more important to the user/buyer journey in virtually all industries, UX design is increasingly becoming a major differentiator between competitors. While price will always remain a factor in commerce dealings, good UX design is considered a good way to increase acquisitions and conversions, which benefits your bottom line.
More user-friendly design means that your users need to do less work and take less steps in order to be converted. Streamlining and shortening this portion of the buyer journey is crucial, not only to get those conversions, but also to wow your users. By showing that you truly understand what your users want (and what they don’t want) in their online experience, you will stick in their minds. That will also lead to more social sharing and word-of-mouth recommendations.
2. Good UX design helps you keep your users
Especially in digital world, customer retention is vital. You want your customers to keep coming back again and again for new interactions and new purchases. UX is increasingly becoming a differentiator, so you need to leverage it to make your app or site stand out from the crowd.
Positive experiences create loyalty, and UX design creates positive experiences. If their interactions with your app or site are pleasant, maybe even entertaining, your users will be back.
3. Good UX design reduces development costs
Having a great design ready when you start development will considerably cut down on your expenses. Such a design is based on studying user behavior and extensive usability testing in the prototyping stage. What this means is that real users get to use a non-functional version of an app or site, a so-called prototype, so designers can test whether it is user-friendly.
Doing these tests ahead of the actual development enables development teams to estimate costs much more precisely, the steady addition of new features during the development process. Making sure a design works ahead of the actual implementation also means that fewer re-designs and re-workings will be necessary, further lowering costs.