A digital marketing agency is a company who helps you with advertising on Google, Facebook, websites in the Google display network and through your own website. Digital Agencies brings both graphic design and copywriting together with new technology and modern marketing techniques. The result is a highly creative mix of …
Category: Branding and Media
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Your brand is the story you tell.
In today’s digital era, small and large businesses alike are competing in very aggressive platforms in the markets. Most of the companies have understood that a competitive advantage can be found within customer loyalty. Therefore, many marketing departments are shifting toward a more comprehensive branding approach. The American Marketing Association …
Social media marketing refers to the process of using different social media platforms to gain website traffic or attention. Social media marketing can help improve brand presence, grow your business and strengthen potential customer relationships. Nowadays, because of a hugely competitive market in the digital era, it is not enough …
Outsourcing is a popular business growth strategy across the globe, is chosen by digital marketing agencies to cut down the operation costs, find the right expertise for their work, or to expand their business offerings. Insourcing can be defined as the concept of filling up the gap when a company …
Digital branding has been coined the cornerstone of modern marketing, but what really goes into it is often confusing web of digital activities. Here we will break down some of the most important components of a digital marketing strategy. Website The foundation of any digital strategy whether it’s branding, marketing, …
SEO has always been the buzzword of the online world. After all, every business wants to have higher rankings and come up on the first Google SERP’s. Hence, many times, you get carried away with search engine optimization (SEO). The best way is to keep things simple and use a …
Increasing your website’s visibility and getting a good placement in search results may seem tough, but you can make life a lot easier for by taking some simple steps to help new customers find you and the search engine giant know you’re there. These three tactics will help you increase …
Live streaming is the latest social media offering that is growing in popularity on major platforms like Facebook. Video content can entertain, inspire, and educate your audiences about what you do and who you are, including the culture of your company. Brands new offering represents the evolution of profitable social …
Website design is one of the most important components of your business online presence. Having a website in today’s digital marketing era is not enough, we should have a great design, layout, and usability plays a big role in the way customers perceive a brand. With the regular advancement, the …
Business-2-business is a situation where one business makes a transaction with another. Knowing when and where to put your B2B marketing budget will give you a more proper conversion, thus a mature and successful marketing structure to follow. Each channel has its own strength and weaknesses and the objectives of …
WordPress is the most popular and simplest way to create your own website or blog page. WordPress powers over 35% of all the websites on the Internet. Used by more than 60 millions websites. In fact, one in four websites that you visit are likely powered by WordPress. A content …