6 tips to Optimize Images Effectively For Better Loading Time

Today, we are going to analyze the best possible ways for optimizing the image in website design.

1. Need for image optimization

Images that are larger and consumes a lot of space is hugely responsible for slowing down the web pages. Image optimization is the process of decreasing their file size without making them look ugly. After looking up your textual and video content, it is important to focus on the images present on your website.

The visitors get frustrated when they analyze that the website they are trying to access is taking too much time to load. They might choose to leave the domain and try searching for another one.

Search engines tend to punish websites that are not optimized for ideal user experience. The slow loading speed is one of the major factors in ranking lower in SERP’s. Also, people also land on websites through image searches. Make use of analytics tools to identify the sources of traffic to your website.

2. Resizing the images

Reducing the size of images is the ideal solution for achieving the satisfying page loading speeds. However, you need to choose the adequate file size according to the reasonable quality of the images. One of the most widely used ways of achieving this is through image compression. There is a variety of plugins available to do this job however; you can also make use of photo editing tools like Photoshop to optimize your images. Many tools offer you a leverage of choosing the format of the file and the type of compression to use. The right combination of format and compression type will result in amazing image quality with reduced size.

3. File formats

Choosing the file types are important and you will have different types of options before transforming your image. This includes PNG, JPG and GIF.
The PNG images are of higher quality but due to the consumption of higher server spaces, it is not recommended to utilize for larger images.
The JPEG images give you a leverage of adjusting the quality in accordance with the file size. The GIF images are used to integrate animated effects. These images perfectly deliver a short message through continuous looping of images.

4. The browser and Page caching

To bring acceleration in your website’s loading time, browser and page caching techniques are widely utilized. On visiting a website browser caching lets visitors load certain files from the local cache instead of loading them through server each time they visit the site. This means that the loading time will reduce as the images will not take too much time getting files loaded that are already saved in the user’s browser cache. Page caching refers as search engine’s cached version of the webpages. Instead of approaching the website’s database to serve the user’s request, the cached version of a website that is the recently recorded image gets displayed to the user.

5. Choose a faster hosting company

The server response time matters as after optimizing the images and other contents on your website couldn’t impact on website’s loading time then it is the indication that there is a problem with your server hosting company. There is a variety of cheaper and effective options out there to choose from.

6. Image sitemaps

If you are integrating images using javascript libraries and other gimmicking ways to embellish your website then, unfortunately, the web crawlers would fail to recognize them as they are not included in the actual source code. A sitemap is an ideal way of telling search engines about important links present in your sites.

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